Saturday, May 5, 2007

Are You a World Inc. Company?

Learn by Benchmarking with the Premier Leader in Social Response Capitalism

If you are a corporate, government or non-government leader seeking to advance your organization’s vision and mission; do you benchmark with a firm called World Inc.? If not, you should. World Inc. may surprise, fascinate and intrigue you. You may want to involve your CFO, CIO, COO and entire board. You may also want to include your shareholders, customers and government representatives. These stakeholders will likely value from the World Inc. benchmark.

Benchmarking with World Inc. will help you understand how to navigate the rising tides of energy and climate change, global pandemics, geo-political and resource conflict, global health and poverty. If these issues are not affecting you yet, they will. Benchmarking with World Inc. might just be one of the near term actions you can take to help you deliver on your vision and goals. For a benchmarking introduction, we provide summary information on World Inc. below.

World Inc. – A Firm for All Firms
World Inc. rocks all the lists and tops the charts when it comes to financial, social and environmental performance. It develops the cleanest and greenest products in the industry. It has an incredible employee benefit plan providing the industry’s best health coverage and employee assistance programs. Having helped reduce poverty, eliminate disease and address global health challenges, World Inc. is regarded by government and non-governmental organizations as one of the greatest influencers of a better world.

World Inc. has also just done all of this with a zero climate impact, having offset its carbon emissions and deployed the latest state of the art energy-efficient measures and controls while also purchasing and generating clean renewable power for all of its global facilities. This year the World Inc. also gave back billions through its charitable foundation, and in classic World Inc. style, the firm dedicated a portion of its next year’s profits to education and fighting global hunger.

World Inc. is capable of doing all of this because it leads its competitors in sales, innovation, employee retention, market share, market access and brand reputation and value. World Inc. has transformed its market – and in the process of doing so – has developed not only a very profitable company – but a long-term sustainable company that has the intellect, resources and vision to continually shape a better world. World Inc. is very well regarded by its shareholders, its governing board and its customers. The firm is rated as best in class by INNOVEST, Calvert, Domini, IRRC and other social fund investment firms.

World Inc. sounds like a pretty good firm to work for, invest in, buy products from and partner with. Perhaps you are you wondering how to further benchmark with or invest in World Inc.?

Unfortunately World Inc. is used fictitiously here as the “new era firm for all firms” – one that has a competitive spirit for the 21st Century and a social conscience for 100 years beyond that. Fortunately, environmental business expert Bruce Piasecki captured the essence of how companies are becoming more like this fictional World Inc., providing tangible value to shareholders, society and future generations.


In his new book World Inc., Bruce Piasecki examines how a new paradigm in how global companies and governments value and make money is shaping the future of business. Calling it ‘social response capitalism’, Piasecki unveils the somewhat hidden and innate truths that lurk within senior corporate and government leaders, and that are increasingly being made transparent as the most competitive corporations to go global while going green.

Within this global transformation there are implications for government, culture and our natural environment. Global firms are becoming socially progressive – driven by past mistakes, regulation, reputation and brand value and that ‘competitive spirit’. Companies of the future are embracing social response capitalism because it is a smarter, more enlightened and more socially conscious form of business. Piasecki examines how companies and governments are working toward this new form of capitalism in his book World Inc., which is a also reflection of the high-level executives and organizations he and his firm the
AHC Group have assembled and worked with for more than 16 years.

Become a World Inc. Firm
Learning from leaders can be self enlightening. It can also be quite humbling. It’s a powerful tool smart leaders use to understand how they can improve and how they can also improve the livelihood of others. We see this in so many different forms including the
Clinton Global Initiative and the Global Roundtable on Climate Change. In both cases governments and corporations are leading change by working together on solutions for a better world.

The power and wealth of the world is concentrated in a few large governments and corporations. Together these leaders have the resources and capacity to create lasting value to the world. Will the world’s most powerful leaders envelop and embody the values of the fictitious World Inc. firm that we began this blog with?
And, in knowing that it comes down to having the competitive spirit, leadership and will to do something or nothing, ask yourself, your top officers, shareholders and customers:

Are you on a path, and do you have the corporate and organizational strategies in place, to become a World Inc. company?

Do you want to learn how to become a World Inc. company? Join our conversation and get involved, contact
Mark@ahcgroup.com to learn more.

Mark C. Coleman
Senior Associate, AHC Group, Inc.


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