Wednesday, June 27, 2007

Make Some Noise for a Leader in Social Response Real Estate Redevelopment…The Noisette Company

Have you ever heard of a company named Noisette? Me either until yesterday when my friend and colleague Bruce Piasecki, founder of AHC Group, Inc. and author of “World Inc.: When It Comes to Solutions - Both Local and Global - Businesses Are Now More Powerful Than Government” mentioned how he met John Knott, President and CEO of Noisette Company in Vancouver BC while on a speaking tour for his book.

And, after doing some research on Noisette Company, I’d like to report out on this impressive firm. I encourage all to read more about Noisette, as they are an excellent case example on how community redevelopment and sustainability are transforming the future of our real estate and living environments. The company has the right balance of leadership, talent, creativity and experience. Please review the
Case Western Reserve Weatherhead School of Management interview with CEO John Knott and case example of Noisette Company.

Noisette is working to develop a 3,000 acre sustainable community, what they call a “city-within-a-city” in North Charleston, South Carolina. CEO John Knott believes that sustainable communities need to “be equally responsive to social needs, environmental responsibility and economic vitality”, each a major theme captured by Bruce Piasecki in World Inc. The principles and values of Noisette’s vision for a sustainable community include: healthy indoor environments, ecologic health, social equity and just, culturally creative, beautification of human built environment, physical and economic accessibility for all, resource efficiency, diversity, and evolutionary potential.

Noisette Company is comprised of a unique team of redevelopment experts. They have, in their community planning for North Charleston, developed the “Noisette Urban Alliance” a group of manufacturers that are partners in the Noisette redevelopment effort. Each manufacturer is a manufacturer of high quality green building materials, furnishing and appliances – each dedicated to clean manufacturing and adhering to sustainability principles throughout their product development and operations. The Noisette Urban Alliance of companies has teamed to create one of the nation’s most ambitious sustainable redevelopment projects. Noisette Urban Alliance partners include: Kohler, Carrier, Andersen, Whirlpool, Hearth & Home, Hubbell Lighting, Sherwin Williams, Owens Corning, Herman Miller, James Hardie, Universal Forest, Therma Tru, Interface, Hanson and USG.

We’ve had direct experience with many of these Noisette Urban Alliance partners though our global network of
Corporate Affiliate Leaders that work with us at AHC Group. We are proud to say that these firms are social response leaders, each developing new products and services that meet economic, environmental and social parameters – and do so through robust product certification and testing. In addition these firms have developed internal metrics and standards for operating sustainable enterprises.

We commend John Knott, President and CEO and Noisette Company for their leadership and drive to truly work on some of the most pressing challenges of our time. Together, the Noisette redevelopment team and its alliance partners will make a powerful impact on the community of North Charleston. We wish them well and encourage our readers to learn more about them at:
http://www.noisettesc.com/discover.html.

Mark C. Coleman
Senior Associate, AHC Group, Inc.
Mark@ahcgroup.com

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